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Pursuits that shape my vision and expertise

Emerging Technologies, Automotive Innovation, and Aviation inspire my forward-thinking design approach. Travel broadens my perspective, while latest podcasts and music fuel my creativity.  I’m passionate about reading latest tech, business management and self improvement books for continuous learning.

A Resolute AI Product Designer UX/UI

With strong work ethic and a passion for creating user-centric digital experiences that are both functional and visually compelling. My design approach is rooted in empathy, ensuring that I deeply understand users' needs, behaviours, and challenges to craft solutions that are impactful and intuitive. 

With a focus on clean, modern aesthetics, I prioritize simplicity and usability, making sure each design element contributes to an effortless user experience. I also integrate AI-driven solutions to enhance usability, personalization, and efficiency in my designs, keeping security and reliability at the forefront. I am committed to delivering high-quality work that meets business objectives while exceeding user expectations

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Technical Skills

User Interface Design User Experience Design and Graphic Design

Interactive Design,
Heuristics, Cognition,
Conversation Design

Quantitive and Qualitative Research
User Interviews

Wire framing Prototyping 
Microinteractions

Information Architecture
User Journey, Competitor Analysis

Figma, Unity,
Trello, Miro,
HTML, CSS

Generative AI,
Virtual Devices,
IOT Devices

Empathetic, Responsible, Flexible,Ethical, Problem Solving, Leadership

Kingston University London

Jan 2024-2025

Master of Science - Msc, User Experience Design

Oxford Business School, University of Oxford

June - Sept 2024

Oxford Artificial Intelligence program for business

Sikkim Manipal University

2004-2007

Bachelor of Science Digital Communication and Multimedia

LinkedIn Learning

July 2024

Agile UX design and research. Technical Product Management. Generative AI.

Air Force Bal Bharti School, New Delhi

March 2004

12th CBSE Board, Business 

LinkedIn Learning

July 2024

Figma for UX design, Designing Micro interactions, Lo-Fi to Hi-Fi Prototype in Figma

Maya Academy of Advanced Cinematic

2007-2009

Diploma in Interactive Technology, Animation, Video editing and Graphic Design

YMCA New Delhi

2009-2010

Diploma in Brand Management 

Arena Multimedia

2004-2007

Diploma in Graphics, Website, Animation, Games, Advertising and Print.

CADD Centre

2006-2007

Diploma in Interior and Architecture Design 

Education

Experience

TruerU                        
      
June - Sept 2024

Team Lead User Experience Designer

Led a team of 7 UX designers to develop a cosmetic surgery app that leverages AI for users to visualise desired changes through a 2D simulator and share them with surgeons for optimal results.

• Lean UX Research: Guided the team through a Lean UX process, validating ideas quickly and gathering continuous user feedback to inform design decisions.

• Mid-Fi and Hi-Fi Prototyping: Directed the creation of both mid-fidelity and high-fidelity prototypes, ensuring the design was user-centered and met business goals.

• User Experience Enhancements: Collaborated with developers, product managers, and AI specialists to create a seamless interface for both users and surgeons, streamlining the entire consultation and decision-making process.

Modvey Apparels Pvt Ltd  

Jan 2020 - Nov 23

E-commerce UX and Marketing Manager

• Redesigned and optimised the e-commerce website for a seamless user experience, improving navigation, filters, and checkout flow.

• Led UX/UI enhancements for Modvey’s e-commerce platform, implementing A/B testing and user behavior analysis to boost conversions.

• Enhanced product pages with better UI, visual hierarchy, and engaging content, improving product discoverability and user interaction.

• Managed digital branding & social media, creating high-impact graphics and content to drive engagement and brand consistency.

• Utilised heat map analysis and user testing to refine the checkout experience, reducing cart

 abandonment by 15%.

M/S Davies Expo

Mar 15 - Dec 2019

 
Product Design Manager

Year 2015 Joined as Brand Marketing Manager

• Utilized UX research to understand customer behavior and preferences, leading to more effective marketing campaigns.

• Applied UX principles to optimise digital and print marketing materials for better engagementand conversion..

Year 2016-17 Promoted to Product Research Analyst

• Conducted usability testing to ensure product designs met customer expectations and

enhanced user satisfaction.

• Provided UX-driven insights to the product team to improve functionality and overall user

experience.

Year 2018-19 - Promoted as Product Development Manager

• Integrated UX methodologies into product strategy, ensuring new products were intuitive and user-friendly.

• Collaborated with designers and researchers to develop prototypes that aligned with user needs and expectations.

Freelance Experience
 
UX/UI and Digital Product Design
Digital Media Marketing Specialist

• Designed user-centric websites and mobile applications, improving usability, accessibility, and conversion rates.

• Led end-to-end UX processes, including user research, wire framing, prototyping (Figma, Adobe XD), and usability testing.

• Developed scalable UI component libraries and collaborated with developers for seamless implementation across digital platforms.

My Inspiration

Book Shelf

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Innovate. Brainstorm. Collaborate

Linkedin
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Medium
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Passionate about innovation and technology. Let's engage, share ideas, discuss projects, or explore opportunities for meet-ups and collaborate on Projects!

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Lets Connect
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