Product Overview
A cutting edge, intuitive and personalised application that bridges the gap between those who give donations and those who work towards creating a better future. Joyful Giver enhances collaboration, promotes transparency, and simplifies event creation, empowering users to make a greater social impact.
It promotes seamless collaboration by providing tools that help volunteers and organisations manage schedules and communicate effectively. It streamlines the process for donors and organisations.
Iterative design process
Lean UX Design Process
This project utilises Lean UX method that offers several advantages that make it well suited for this project, as it emphasis on understanding users’ needs and preferences, and this project is aimed at addressing social issues, understanding the special needs and challenges of the target audience is crucial for creating effective solutions.
Lean UX is an iterative design methodology that focuses on collaboration, customer feedback and rapid prototyping to build user centric solutions. Applying lean UX to this project involves several stages, emphasizing continuous learning and adaption based on user feedback. Establishing assumptions and hypotheses statements, prioritising them and then creating a minimum viable product after user research and early feedback through usability testing and validating solutions.
An app that facilitates the provision of providing essentials and funds to the underprivileged through streamlined process of donation from individuals and organisations. The app aims to enhance efficiency by leveraging technology to connect donors directly with the needs of the deprived. The project aspires to significantly improve the quality of life for disadvantaged, offering them hope, dignity and a better future.
Finding the Solution
Significant number of underprivileged face daily challenges related to basic needs such as food and clothing. Despite several efforts a significant gap in the immediate and urgent needs of these vulnerable groups. There is a lack of centralised database to track and manage aid requirements and distribution, limited transparency in how donations are utilised and distributed. The impact also remains unsure of the contribution.
Understanding the Problem
Key Insights
1.Motivation of Donors to donate is they feel good and there is a sense of satisfaction, they feel it is their ethical duty and on the humanitarian ground if they can they should do whatever is possible for the them to do for the society.
2.Causes supported are as per their own personal choices. Supporting underprivileged kids necessities and education, in India education is the main motivation for change, old age and welfare of animals are other.
3.Proximity and neighborhood organizations, staff and housekeepers are the main are of donations.
4.Donors feel transparency, progress tracking, clear and good information on NGO can help them to increase trust in the app.
5.Donors would feel encouraged to donate if they can give and know feedback on organizations, and their information is private.
6.All donors wanted community, personalized donation suggestions and volunteering, progress tracking and notification feature in the application.
6 User Interview
Key Insights
1.4 out of 5 NGO’s are running for more than 10 years. One is working in the industry for more than 46 years and other is running for 22 years.
2.Mostly required item by all NGO’s are essentials like milk, eggs, diapers in big numbers. Good nutritious food, raw material for cooking and clothes.
3.2 out of 5 Organization have 50-90 children at a time, starting age of 0 to 15 years. One Organization that is running for more than 22 years caters approx. 2500 children at a time. The maximum impact the live is over 15 lakh children and families which is working for more than 46 years.
4.Logistical challenges faced by all 5 organization are that they are short on volunteers, its difficult for them to keep the inventory check, trust building, short on donations and sometimes user their self income etc.
5.3 out of 5 use excel or manually to manage inventory etc. Other two uses DMS and other CRMS
6.Frequency of donation received is mostly on birthdays and occasions.
5 Organisation/Partner Interview
Key Insights
Addressing child poverty and homelessness is crucial for fostering healthy development and well-being. Nutrition and clothing significantly impact children's physical and emotional health, influencing their ability to thrive in educational settings and social interactions. The role of technology in alleviating these issues is increasingly important; innovative solutions, such as mobile apps that connect families to resources, can enhance access to essential services. Furthermore, the impact of donations and volunteering cannot be overstated, as community-driven efforts provide immediate relief and foster a sense of belonging. Support services, including counseling and mentorship programs, are vital for helping families navigate challenges and build resilience. Case studies of successful interventions highlight best practices that can be replicated in various contexts, emphasizing the importance of tailored approaches to meet diverse needs. Finally, employing user-centered design in humanitarian technology ensures that solutions are not only effective but also accessible and user-friendly, ultimately empowering families to improve their circumstances. By integrating these insights, communities can create a holistic framework that supports vulnerable children and their families, paving the way for a brighter future.
Literature Review
Primary and Secondary Research
Key Features
After extensive research, and literature review, alongside consultations with six donors and five organisations/stakeholders, and leveraging Lean UX design process, we identified key features essential for enhancing our donation management system.
Learning from the Competitors
Competitor Insights
Through the competitive analysis, we gained valuable insights into the crowdfunding landscape. We observed that platforms offering a diverse range of campaign types tend to attract a wider donor base, yet they often face challenges related to high transaction fees, which can deter potential contributors. Simplifying the donation process, such as through one-click donations, significantly enhances user experience and engagement; however, this convenience often comes with increased processing costs. Community engagement emerges as a vital component, as initiatives that foster local connections not only build trust but also drive participation, although their reach may sometimes be limited. Additionally, many platforms exhibit a reliance on corporate sponsorships or social media for visibility, which poses risks to their stability and growth, potentially restricting choices for donors and organizations alike. Accessibility and connectivity remain critical, especially for initiatives targeting global issues, as they directly influence impact. Lastly, the effectiveness of visual storytelling in showcasing the impact of donations cannot be overstated; it strengthens donor trust and engagement. Overall, these findings highlight the need for a balanced approach that prioritizes user experience, community involvement, and operational efficiency while addressing the cost challenges inherent in a competitive environment.
Designing Proto Persona's
Customer Journey Map
StoryBoard
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Business Assumptions
User Assumptions
Designing Hypothesis
Creating Lean UX Canvas
Prioritising Business/User Assumptions involves identifying and evaluating the core beliefs that underpin your product or service. By understanding these assumptions, teams can focus on what truly matters for users and the business. This helps in minimising risks and aligning efforts with user needs.
Designing Hypotheses A well-crafted hypothesis outlines expected outcomes from specific actions, enabling teams to validate or invalidate their ideas through user feedback and data analysis. This iterative approach promotes learning and adaptability.
Creating a Lean UX Canvas serves as a visual framework to synthesise these insights. It allows teams to capture assumptions, hypotheses, user needs, and metrics in one place. The canvas encourages collaboration and communication among stakeholders, fostering a shared understanding of goals and strategies. By using the Lean UX Canvas, teams can effectively streamline their design process.
Together, these practices enable a more agile, evidence-based approach to product development, leading to innovative solutions that resonate with users and drive business success.
User Flows,
Mental Models,
Information Architecture
A mood board visually captures the desired aesthetic and emotional tone of a website portfolio, featuring images, colors, and typography to guide design decisions. Complementing this, a style guide provides detailed guidelines for design elements like spacing and iconography, ensuring consistency across the site. Brand colors are essential for establishing identity and evoking emotions, reinforcing recognition and usability. Lastly, brand values define the principles that inform messaging and design choices, ensuring the portfolio authentically represents the creator’s mission. Together, these elements create a cohesive online presence that resonates with potential clients and reflects the creator's unique vision.
Designing Mood Board, Style Guide and Branding
Onboarding Sceens
1. Introduction to App features
2. Sign up screen
3. Choose who you are
Creating Profile
1. Donor
2. Organisation
3. Volunteer
Donation Screens
1. Food and other items
2. Monetary/Online Donations
3. Impact Dashboard
Dashboards
1. Donor
2. Organisation
3. Volunteer
Organisation Screens
1. Profile screens
2. Donation Requirement screens
3. Impact reports, Donation Receipts
When designing a prototype for a donation app using principles like Fitts' Law, Hick’s Law, Jakob’s Law, Proximity, and Tesler's Law, the goal is to enhance usability, reduce cognitive load, and create a seamless user experience.
Design Principles Used
1. Fitts’ Law - The time to acquire a target is a function of the distance to and size of
the target. For application we leveraged this law by providing CTA Buttons and Quick Actions
2. Hick’s Law - The time it takes to make a decision increases with the number of
choices. For application we leveraged this law by providing Simplified Navigation and Preset Donation Options
3. Jakob’s Law - Users prefer your app to work like other apps they already know. For
application we leveraged this law by providing – Familiar Layouts and Standard Interactions
4. Proximity - Items close to each other are perceived as related. For application we
leveraged this law by providing Grouped Information and Place a cause’s image, description.
5. Tesler’s Law - Complexity cannot be eliminated, only shifted. For application we
leveraged this law by providing Simplify the user interface and Pre-fill known user information.
Accessibility for Joyful Giver
The application prioritizes accessibility to ensure inclusivity for all users, including those with disabilities. Key features include screen reader compatibility, high-contrast mode, adjustable text sizes, captions, audio descriptions, simple design, color-blind-friendly palettes, and assistive technology support. Aligned with WCAG guidelines, these features provide a seamless and user-friendly experience, accommodating diverse needs and enhancing usability.
Joyful Giver
Lofi-Mid Fi Prototype
A low-fidelity prototype visualizes key screens like donations, volunteering, and campaign dashboards, enabling quick iterations and feedback for usability validation. A mid-fidelity prototype, such as “Joyful Giver,” adds interactivity, including user profiles, personalized recommendations, secure payments, and maps for local NGOs, facilitating efficient testing of structure and functionality.
Usability Testing
Hypothesis Testing
Evaluation
Participation and Selection Criteria. Usability Testing Results (Metrics), Key Takeaways
Organizations: 3 representatives
Donors: 3 participants
Volunteers: 2 participants
Usability testing Completion Rate : 70%
Positive Feedback
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User-friendly interface
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Easy navigation
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Functional & well-received
Suggested Improvements
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Increase font size for accessibility
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Remove redundant account icon
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Enhance visibility of hamburger menu
Usability testing confirmed the Donation App's intuitive design, efficiency, and user-centric functionality. Participants praised the app’s ease of navigation, streamlined workflows, and real-time tracking for donations, events, and volunteer management. Personalized recommendations and impact updates enhanced engagement, strengthening user connection to causes.
Upcoming Improvements:
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Enhanced Accessibility: Increase font size for better readability.
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UI Refinements: Remove redundant account icon for a cleaner interface.
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Improved Visibility: Brighten the hamburger menu for easier navigation.
Product UX/UI
Design
This prototype is intuitive and engaging platform for donors, volunteers and organisations to connect and facilitate charitable contributions. The app's user-friendly design focuses on clean navigation, intuitive interfaces, and mobile-responsive elements.